ZEINET MUSSABAYEVA
Astana,Kazakhstan
Summary
Results-driven Higher Education Marketing Manager with experience in public relations and media. Demonstrates a strong ability to handle external and internal communications, build and nurture media relationships, and craft content across multiple platforms.
Overview
23
23
years of professional experience
Work History
Marketing Manager
Nazarbayev University (School of Engineering and Digital Sciences)
Astana, Kazakhstan
06.2022 - Current
- Developed and executed marketing plans, including PR, communication, and social media content. event management.
- Enhanced media coverage for school events, faculty achievements, and notable alumni.
- Led marketing campaigns for educational programs, attracting prospective students.
Press Secretary
Federation of Trade Unions of the Republic of Kazakhstan
Astana
10.2019 - 01.2022
- Developed and maintained media relations, wrote press releases, and organized press conferences.
- Managed content for the federation's website and social media, enhancing online presence.
Editor
JSC «Qazaqstan»
Astana
11.2001 - 12.2019
- Produced radio news stories, managing editorial tasks, and conducting live broadcasts.
Press Secretary
The National Historical, Cultural and Natural Reserve-Museum “Ulytau”
Ulytau
02.2018 - 04.2018
- Directed PR and communication strategies to boost the museum's visibility, including content creation, media relations, and representing the museum at exhibitions.
Chief Editor and Host
Media Astana Production Center LLP
Astana
11.2012 - 04.2013
- Oversaw media planning, conducted interviews, and coordinated with government press services to ensure effective communication and content production.
News Correspondent
Channel “ТДК-42”
Oral
12.2010 - 09.2011
- Gathered, wrote, edited, and produced news stories, delivering comprehensive reports on a range of topics.
Education
Bachelor of Arts - Journalism
L. Gumilev Eurasian National University
Astana (Kazakhstan)06-2003
Master of Arts - Media and
Newcastle University (UK)
Newcastle Skills
- Content Creation & Management: press releases, statements, and digital content
- Media Relations: build and maintain media relationships, manage media requests
- Communication: developing communication strategies, identifying PR story opportunities, and aligning messaging with organizational goals
- Marketing: marketing plan, marketing analysis, and executing marketing campaigns
- Project Management: end-to-end coordination, tactical and strategic planning to ensure successful project execution
- Technical Proficiency: MS Office, Google Suite, Trello, Directum, Bitrix24 CRM, Canva, Tilda Website Design
Languages
Kazakh
First Language
Russian
Proficient (C2)
C2
English
Upper Intermediate (B2)
B2
Timeline
Marketing Manager
Nazarbayev University (School of Engineering and Digital Sciences)
06.2022 - Current
Press Secretary
Federation of Trade Unions of the Republic of Kazakhstan
10.2019 - 01.2022
Press Secretary
The National Historical, Cultural and Natural Reserve-Museum “Ulytau”
02.2018 - 04.2018
Chief Editor and Host
Media Astana Production Center LLP
11.2012 - 04.2013
News Correspondent
Channel “ТДК-42”
12.2010 - 09.2011
Editor
JSC «Qazaqstan»
11.2001 - 12.2019
Bachelor of Arts - Journalism
L. Gumilev Eurasian National University
Master of Arts - Media and
Newcastle University (UK)
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