Yernar Imanzhan

Key Responsibilities:

• Developed and executed marketing campaigns to drive sales and brand awareness across 25+ locations.
• Managed digital marketing efforts, including social media, influencer collaborations, and targeted promotions.
• Planned and launched successful promotions with major brands (Pepsi, local beverage companies) to increase customer engagement.
• Led offline marketing initiatives, including in-store activations, product tastings, and customer loyalty programs.
• Oversaw the brand's online presence through Rocket Data, ensuring accurate information across Google Maps, Yandex, 2GIS, and other navigation platforms.
• Analyzed marketing performance metrics and adjusted strategies to maximize ROI.
• Collaborated with designers to develop advertising materials, social media content, and promotional visuals.
• Organized internal competitions and initiatives to enhance brand presentation, staff engagement, and customer experience.

Key Responsibilities & Achievements:

• Created and developed the company’s Instagram account, successfully launching product sales through social media.
• Built a company website on Tilda.cc, attracting new customers and increasing brand visibility.
• Added products to the Kaspi Store, achieving over 500 successful sales.
• Organized participation in Horex Expo Kazakhstan:Designed and managed the company’s exhibition booth, Attracted new clients and business partners, Won the award for “Best Booth” at the exhibition.
• Implemented a voice bot for customer outreach, helping secure major new clients.