Years of professional experience
Tair Nurlybek
Managing Director
Almaty
Summary
Accomplished executive with a proven track record in marketplace development, product management, and business strategy. With over a decade of experience, have driven growth and innovation across diverse industries, particularly in e-commerce, telecommunications, and consumer electronics. As Managing Director at «Jusan Mart» LLP, I spearheaded the successful implementation of the 3P model in the Jusan Магазин (Shop) Marketplace, managing multidisciplinary teams and driving business divisions including Category, Content, Marketing, Analytics, and more.
Overview
14
14
11
11
Years of post-secondary education
4
4
Languages
4
4
Years of experience in eCommerce
Work History
Managing Director for the Jusan Магазин (Shop) Marketplace
Jusan Mart LLP
02.2022 - 03.2024
- Preparation and implementation of a marketplace development strategy based on the 3P model in the categories of Goods, Services and Supermarkets (FMCG);
- Managing teams in business divisions: Category Department, Content, Marketing, Analytics, Contact Center, Partner Relations Department, Jusan Tole, QR Lite (QR Installment)
Director of the Services Development Department at the Jusan Магазин (Shop) Marketplace
Jusan Mart LLP
08.2021 - 01.2022
- Confirmation of the strategy for development of the Services category on the marketplace, forming a team and building a structure for working with partners;
- Growing the Service category on marketplace by expanding subcategories, adding leading sellers in each industry, and enhancing the portfolio with relevant service offerings
Head of GTM (Go-to-Market) Department
OPPO Kazakhstan LLP
02.2021 - 08.2021
- Go-to-market and product strategy development according to the local market environment of Smartphones and IoT (Wearables) products in Kazakhstan and Central Asia countries
- Responsibilities:
- Volume and price management of product portfolios: develop milestones, maximize product revenue (sales volume/gross sales) through volume and price management of product portfolios;
- Formulation of product launch plans and project management in the country: understand market/customer needs, take the lead to formulate overall solutions (including products, commerce, marketing, channels, retail, delivery, and services), and interact with customers;
- Collaboration with sales personnel: be responsible for results of product operations, and strictly control investment, authorization to sales personnel regarding pricing, and negative income investment such as Joint-campaigns;
- Regional planning and delivery: manage the country PSI, and manage the full SOP process
Deputy Director of Leasing Department
Real Estate & Construction Group LLP
09.2019 - 01.2020
- Ensuring effective planning and implementation of successful leasing activities of the company;
- Participation in the preparation of the development strategy for the «Dostyk Plaza» shopping center project;
- Participation in the preparation and confirmation of the budget;
- Organization and control of work with potential tenants on the terms of the provision of premises for leasing, determination of commercial conditions for the sale of premises for lease;
- Generating reports on activities carried out regarding the sale of space for leasing;
- Ongoing work with tenants during the term of the lease agreement, assisting the tenants in resolving various issues within the framework of the contractual terms;
- Monitoring the fulfillment by tenants of the terms of lease agreements, incl
- In terms of timely receipt of funds to current accounts, timely extension of lease agreements and increases in leasing rates, use of the leased object in accordance with its intended purpose;
- Drawing up and implementing the revenue side of the budget
- Execution of the budget in terms of revenue from the leasing of owned space;
- Accounts receivable control;
- Coordination of the work and interaction of the department with operational, financial and legal services on leasing issues, as well as with other departments of the company
Head of Product Management
Samsung Electronics Central Eurasia LLP
02.2017 - 02.2019
- B2C sales, marketing, pricing, demand planning, forecasting, market analysis and product strategy development of TeleCom Products (Smartphones, Tablets, Wearables and Accessories) in Kazakhstan
- Achievements:
- Developed and started first in Kazakhstan full-range Trade-in Program dedicated for Galaxy S8|S8+ Launching in March 2017
- Have built online grading system, used phones collection process and re-sales mechanics
- 40% investments pay-back to the company;
- Trade-in Promo Effect: 32% of sold Galaxy S8|S8+ has been sold with Trade-in Program
Head of Mobile B2B
Samsung Electronics Central Eurasia LLP
05.2016 - 01.2017
- B2B sales of TeleCom Products (Smartphones, Tablets) and Security Solutions (KNOX) in Kazakhstan, Central Asia and Mongolia regions
- Achievements:
- Launched BYOD program for employees of Large-scale labor companies (national companies, banks, FMCG companies)
- Developed online BYOD order collection system on Alser’s and Technodom’s web-sites;
- Have lead first phase of Samsung Pay integration in Kazakhstan with KazKom and MasterCard
- Successfully completed Pre-pilot project with retail merchants
Head of Home Entertainment Group (TV and AV Business)
Sony Electronics Kazakhstan LLP
11.2014 - 04.2016
- Retail sales, marketing, pricing, demand planning, forecasting, market analysis and product strategy development of TV and AV Products (Television, Home Audio/Video and Car Audio) in Kazakhstan and Kyrgyzstan regions
- Achievements:
- Launched first Sony Android TV in Kazakhstan market in 2015
- Developed Go-to-Market Strategy and PR campaign to build solid Android TV recognition among consumers;
- Have reached #2 position in TV market with 18% Market Share in December 2015 vs Samsung 41% (Qty)
Head of Business Development Division at Enterprise Business Team
Samsung Electronics Central Eurasia LLP
10.2013 - 10.2014
- Retail IT and B2B sales, marketing, pricing, demand planning, forecasting, market analysis and product strategy development of IT, TeleCom (Mobile, Tablets), AV, HA (System Air Conditioners) Products in Kazakhstan, Central Asia, Mongolia and Caucasus regions
- Achievements:
- Have developed local subsidiary B2B Strategy align with Global Enterprise Business Team Division directions;
- Involved in building an Enterprise Business Team Org
- Structure in Kazakhstan, Central Asia, Caucasus and Mongolia;
- Conducted Kazakhstan B2B Market Research for assigned products and have built Product Offerings portfolio for major Vertical Industries (Education, Mining, Transportation, Construction, Finance, Public, etc.)
Product Manager (Export)
Samsung Electronics Kazakhstan and Central Asia LLP
11.2012 - 10.2013
- Export sales, marketing, pricing, demand planning, forecasting, market analysis and product strategy development of all IT Product (Notebooks, Monitors, Printers) in Central Asia, Mongolia and Caucasus regions
Product Manager (Notebooks)
Samsung Electronics Kazakhstan and Central Asia LLP
11.2011 - 11.2012
- Sales, marketing, pricing, demand planning, forecasting, market analysis and product strategy development of Laptops, All-in-One PC in Kazakhstan, Central Asia, Mongolia and Caucasus regions
Product Manager (Visual Displays)
Samsung Electronics Kazakhstan and Central Asia LLP
06.2010 - 11.2011
- Sales, marketing, pricing, demand planning, forecasting, market analysis and product strategy development of Monitors, Large Format Displays, Projectors in Kazakhstan, Central Asia Mongolia and Caucasus regions
Education
Master of Science - MSc in International Relations
KazNPU (Kazakhstan National Pedagogical University)
Almaty, Kazakhstan 05.2013 - 05.2015
Bachelor of Science - BSc in Finance and Human Resource Management
KIMEP (Kazakhstan Institute of Management, Economics, And Strategic Research)
Almaty, Kazakhstan 05.2006 - 05.2010
High School Diploma -
Oskemen Kazakh-Turkish High School (Specialized School For Talented Boys)
Oskemen, Kazakhstan 05.2001 - 05.2006
Skills
Sales leadership
Mentoring and training
Recruitment strategies
Business development
Operations management
Project management
Team collaboration
Strategic partnerships
New business launch
E-commerce strategy
Cross-functional team leadership
Multitasking Abilities
Personal Information
- Citizenship: Kazakhstan
- Date of Birth: 12/31/87
- Marital Status: Married, 3 children
Accomplishments
- 2013, Contribution Award of the Year, Appreciation for great efforts that are worth of acknowledgement and commandment., subsidiary president - Seung Sik Choi, Almaty, Kazakhstan
- 2012, Great Performance (Silver) of NotePC Sales, 49% Sales Growth, Mid/High-end 7%p Improvement., Samsung HQ, Suwon, Korea
- 2012, Best Team of the January, Good result of IT Group in January sales and achievement of 100% MBO target ($8,717,890)., subsidiary president - Seung Koo Kim, Almaty, Kazakhstan
- 2011, Fast Growth of NotePC Sales, 146% Growth Rate, 3% Consolidated Profit., Samsung HQ, Suwon, Korea
- 2010, Best Growth in the November, Best PM of the month for excellent result in AP2 (Long-term forecasting)., subsidiary president – Jun An Kim, Almaty, Kazakhstan
Trainings and Certificates
- 07/08/14, Leadership Training for Young Leaders, Almaty, Kazakhstan
- 09/24/13, Samsung PM Camp at Kellogg School of Business (Topic: Catalysts for Market Leadership), Chicago, USA
- 02/13/12, Samsung Trade Spend Training (Sales Deduction ROI Management and Price Management), Seoul, Korea
Timeline
Managing Director for the Jusan Магазин (Shop) Marketplace
Jusan Mart LLP
02.2022 - 03.2024
Director of the Services Development Department at the Jusan Магазин (Shop) Marketplace
Jusan Mart LLP
08.2021 - 01.2022
Head of GTM (Go-to-Market) Department
OPPO Kazakhstan LLP
02.2021 - 08.2021
Deputy Director of Leasing Department
Real Estate & Construction Group LLP
09.2019 - 01.2020
Head of Product Management
Samsung Electronics Central Eurasia LLP
02.2017 - 02.2019
Head of Mobile B2B
Samsung Electronics Central Eurasia LLP
05.2016 - 01.2017
Head of Home Entertainment Group (TV and AV Business)
Sony Electronics Kazakhstan LLP
11.2014 - 04.2016
Head of Business Development Division at Enterprise Business Team
Samsung Electronics Central Eurasia LLP
10.2013 - 10.2014
Master of Science - MSc in International Relations
KazNPU (Kazakhstan National Pedagogical University)
05.2013 - 05.2015
Product Manager (Export)
Samsung Electronics Kazakhstan and Central Asia LLP
11.2012 - 10.2013
Product Manager (Notebooks)
Samsung Electronics Kazakhstan and Central Asia LLP
11.2011 - 11.2012
Product Manager (Visual Displays)
Samsung Electronics Kazakhstan and Central Asia LLP
06.2010 - 11.2011
Bachelor of Science - BSc in Finance and Human Resource Management
KIMEP (Kazakhstan Institute of Management, Economics, And Strategic Research)
05.2006 - 05.2010
High School Diploma -
Oskemen Kazakh-Turkish High School (Specialized School For Talented Boys)
05.2001 - 05.2006