Oleg Merker
Pharmaceutics, Medicine
Almaty
Summary
- Responsible, initiative, easy to learn, excellent organizational skills, high-efficiency, good sense of humor
Overview
14
14
years of professional experience
2
2
Languages
Work History
Marketing and sales manager of the tender department
Abdi Ibrahim Global Farm
01.2022 - Current
- Management of the tender department with more than 20 employees (Product Managers, KAMs, Medical Representatives); effective distribution of responsibilities and work within the department
- Research and analysis of the market, competitive environment
- Identification of promising markets/products to be entered into the company's portfolio
- Communication with key clients of the company, state regulators, associations, specialists, scientific community, first managers of state clinics
- Development and approval of strategic plans of the department
- Control and coordination of marketing plans, defending before senior management
- Control over the financial and economic performance of the tender department, financial spending
- Implementation of the sales plan and tasks facing the department
Lead Product Manager
Abdi Ibrahim Global Farm
10.2020 - 01.2022
- Development and implementation of a strategy for areas/products (Endocrinology, Tuberculosis, HIV)
- Monthly: sales forecast, market analysis, analysis of primary and secondary sales (tender development), P&L analysis, competitive environment monitoring (entry of new players to the market, prices, etc.)
- Conducting a post-marketing study on Metformin
- Organisation and conduct of marketing activities aimed at increasing sales
Product manager
Novartis Pharma
08.2018 - 10.2020
- Development and implementation of a strategy for areas/products (endocrinology, transplantology, rheumatology) for Kazakhstan+EM (emerging markets of 7 countries);
- Monthly: Sales forecast, market analysis, analysis of primary and secondary sales, P&L analysis, monitoring of the competitive environment (entry of new players to the market, prices, etc.)
- Organisation and conduct of marketing activities aimed at increasing sales;
- Work with experts, opinion leaders (KOLs)
- Planning and monitoring of product budgets;
- Creation of promotional materials for "field" structures, printed products, Visual aids, etc
- Preparation and holding of cyclical meetings;
- Strategy preparation for a new product launch (monoclonal antibody for the treatment of ankylosing spondylitis);
- Conducting a product trainings for employees of Kazakhstan, as well as countries of the EM region;
Product manager
CHEMPHARM, JSC (Santo, TM)
02.2016 - 08.2018
- Development and implementation of a strategy for areas/products -men's health, gastroenterology, neurology
- Monthly: Sales forecast, market analysis, analysis of primary and secondary sales, P&L analysis, monitoring of the competitive environment (entry of new players to the market, prices, etc.)
- Development of a digital strategy for Maxigra product;
- Organisation and conduct of marketing campaigns, events aimed to increasing sales
- Working with experts, opinion leaders (KOLs)
- Planning and monitoring the implementation of budgets
- Creation of promo material, Key visuals, Visual aids, reminders, etc. for "field" structures
- Preparation and holding of cycle meetings
- Preparing a strategy for launching a new line of products (contraception), as well as preparing a strategy to expand existing therapeutic areas and brands (line extension)
- Launching a new line of oral contraception
- Development and implementation of a digital strategy for the new OK line
- Conducting a product trainings for FF;
Brand and Customer Manager
MSD
02.2015 - 02.2016
- Development and implementation of ICU strategy
- Bringing Bridion to the market
- Development and implementation of strategies and tactics for promoting Invanz, Noxafil, Cansidas, Esmeron, Bridion
- Market analysis, monitoring of competitive environment
- Organization and conducting of marketing activities;
- Creation of promotional materials for "field" structures;
- Preparation and holding of cycle meetings;
- Market analysis to bring out planned drugs in the future;
SMSR
MSD, Representative Office In Kazakhstan
01.2014 - 02.2015
- Daily visits to IVF medical centres in order to inform medical workers (IVF specialists) about the company's medicines
- Organizing and conduct of a new product Elonva launch on the market of cities, involvement of two international speakers
- Participation in the VI International Conference of ART held by KARM (Kazakhstan Association of Reproductive Medicine) as the "Main Sponsor"
- Interaction with opinion leaders in the preparation of scientific conferences
- Building a business strategy for IVF products in Kazakhstan (product manager duties fulfillment)
CEO
"Hygiene Plus Kazakstan", LLP
08.2012 - 12.2013
- Analysis of the implementation of the company's financial plans
- Business and marketing plan preparation for 2012-2013
- Conclusion of contracts
- Staff recruitment
- Negotiating
- Market monitoring
- Sales strategies development
- Participation in tenders/ tender documentation preparation
Sales Manager
Medical Center "Aegis", LLC
01.2011 - 08.2012
- Formation of customer base
- New contracts
- Project maintenance and coordination
- Participation in tender/ tender documentation preparation
- Strategy development for winning the tender
- Licensing and certification in state government
International Department Specialist
Republical Sanitary-Epidemiologic Center
07.2010 - 01.2011
- Negotiation
- Organization and holding of conferences
- Meeting of foreign partners
Education
Epidemiologist, Hygienist - Sanitary And Hygienic Faculty
Kazakh National Medical University Named After S. D. Asfendiyarova
Almaty, KazakhstanAbout
35 years, married, 3 childen
Desired Position and Salary
Head of Marketing and Sales/ 3 000 000
Timeline
Marketing and sales manager of the tender department
Abdi Ibrahim Global Farm
01.2022 - Current
Lead Product Manager
Abdi Ibrahim Global Farm
10.2020 - 01.2022
Product manager
Novartis Pharma
08.2018 - 10.2020
Product manager
CHEMPHARM, JSC (Santo, TM)
02.2016 - 08.2018
Brand and Customer Manager
MSD
02.2015 - 02.2016
SMSR
MSD, Representative Office In Kazakhstan
01.2014 - 02.2015
CEO
"Hygiene Plus Kazakstan", LLP
08.2012 - 12.2013
Sales Manager
Medical Center "Aegis", LLC
01.2011 - 08.2012
International Department Specialist
Republical Sanitary-Epidemiologic Center
07.2010 - 01.2011
Epidemiologist, Hygienist - Sanitary And Hygienic Faculty
Kazakh National Medical University Named After S. D. Asfendiyarova
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