Ninel Meirman

• Managed global brands on the territory of Kazakhstan. (Timberland, The North Face, Vans, Geox, Clarks, Armani Exchange, Lee & Wrangler, Skechers)

Current brands are Timberland, The North Face and Vans

• Conducted advanced customer profile and buying pattern analyses
• Defined target customer within segments of brick-and-mortar and eCommerce
• Influenced commercial plans online and offline
• Generated reports detailing sales trends and store performances
• Developed performance reports based on marketing activities online and offline
• Created suitable marketing activities for each brand individually online and offline
• Monitored eCommerce channel performance
• Negotiated and confirmed seasonal budgets with VF and internal management
• Forecasted buying budgets and decided commercial styles for eCommerce and brick-and-mortar separately
• Managed vendor purchase order dispatch, delivery and invoicing.
• Met with suppliers to assess changes and determine proper courses of action.
• Negotiated policies and contracts with vendors to achieve optimal pricing and consistent availability.
• Maintained key item stock levels and wrote or expedited purchase orders.
• Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
• Performed strong product analysis and removed poor performing items from future buys.
• Tracked inventory shipments and prepared spreadsheets detailing item information.
• Supervised new PSS store openings
• Performed seasonal staff trainings
• Created merchandising recommendations for brick-and-mortar and eCommerce

Was in charge of premium whiskey brands Macallan and Auchentoshan and a few wine brands from Georgia and Australia

• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Supervised activities and promotions in major cities of Kazakhstan
• Developed innovative marketing campaigns based on key objectives.
• Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Created printed marketing materials designed to drive campaigns.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Motivated team members to continuous improvement in promoting and selling target products.
• Organized and delivered training sessions for new product content and technological advancements.

• Managed vendor purchase order dispatch, delivery and invoicing to set contractual guidelines and maintain budgetary regulations.
• Maintained key item stock levels and wrote or expedited purchase orders.
• Tracked inventory shipments and prepared spreadsheets detailing item information.
• Developed and improved account relationships.
• Removed poor performing items from future buys.
• Negotiated pricing and payment terms on orders for different fashion brands
• Generated reports detailing sales trends and overall brand performance

• Ensured the products are produced, shipped and delivered on time
• Analyzed sales data and conducted competitor research to efficiently order merchandise according to sales trends.
• Guaranteed timely delivery of goods through consistent communication with vendors.
• Managed vendor purchase order dispatch, delivery and invoicing to set contractual guidelines and maintain budgetary regulations.
• Researched and evaluated market trends through online sources, customer feedback and competitor shopping.
• Maintained complete documentation and records of all purchasing activities.
• Created sales data analysis by breaking down sales into different categories