LEYLA FATULLAEVA
Almaty
Summary
Ambitious, energetic, enthusiastic and hardworking. Focused on doing my work properly and consistently exceed targets. Reliable team-member. Like taking on challenging tasks and continiously progress as a good professional. Like to think "out of box" and implement positive changes.
Overview
7
7
years of professional experience
Work History
Brand Executive SFP KZ
Philip Morris Kazakhstan
Almaty
08.2023 - Current
- Planning and execution of marketing campaigns for online & offline channels
- Coordination with external agencies and parties for various projects related to the brand
- Collaboration with cross-functional teams such as Sales, Operations, Digital/IT, etc. to ensure successful execution of brand campaigns
- Development, production and distribution of marketing materials
- Pre/Post-launch review and analysis of brand campaigns. Evaluation of effectiveness and further action plan
DIGITAL CRM EXECUTIVE
Philip Morris Kazakhstan
09.2021 - 07.2023
- As a team-lead, plan and implement eCRM working plan and procedures for ad-hoc/trigger campaigns in various digital channels (Email/SMS/Telegram/Wallet)
- Monitor and control the performance of the team-work and in-time task completion
- Pro-actively support or make changes, if needed
- Analyze and track eCRM KPIs to discover new opportunities and forecast threats; make pro-active actions to achieve our targets
- Prepare regular reports about eCRM performance; analyze the data and propose recommendations to achive better results
- Develop CRM-system settings and performance
- Actively co-work with external and internal developers' teams and control the progress
- From scratch till ending, develop and implement various eCRM/Marketing related projects, that help to increase the overall performance and results (CRM 2.0; Smart eCRM communications; Automated reports in Power BI, etc.)
CRM SUPPORT EXECUTIVE (CONTRACTED)
Systech (Philip Morris Kazakhstan)
10.2019 - 08.2021
- ECRM send-out management for the IQOS brand
- Planning and implementation of a madia-plan for communications in various digital channels (Email/SMS/Telegram/Wallet)
- Working with client databases in CRM-system
- Segmenting audiences for marketing communications and various technical settings
- Working with external suppliers and third-parties
- Regularly co-work with internal developers' teams (IT, CRM, E-com)
- Preparing regular reports and analysis about eCRM activities and performance
CRM AND TARGET MARKET EXECUTIVE
Sulpak
07.2017 - 05.2019
- Work on the development/maintenance of Sulpak loyalty program
- Working with client database
- Retention of current customers; increase the "Live time value"
- Client portrate; creating targeted promotions/communication to retain customers and increase sales
- Creation/development of communication plan with clients (SMS/Email/Web-site news/Online advertising/Retargeting)
- Creation of target segments in CRM-system for various communications
- Automation of Trigger-campaigns
- Regular monitoring and reporting performance results
- Working with key-partners and third-parties
Education
BACHELOR OF MARKETING - BRAND MANAGEMENT
KIMEP University
Kazakhstan07.2017
HIGH SCHOOL DIPLOMA -
Haji Kemal High School
06.2013
Skills
- Creative thinking
- Problem-solving
- Multitasking
- Team-building and leadership
- Hyper-responsibility
- Sense of humor
- Easy going
Languages
- Russian, Native
- English, Fluent
- Tajik (Persian), Bilingual
- Turkish , Conversational
Timeline
Brand Executive SFP KZ
Philip Morris Kazakhstan
08.2023 - Current
DIGITAL CRM EXECUTIVE
Philip Morris Kazakhstan
09.2021 - 07.2023
CRM SUPPORT EXECUTIVE (CONTRACTED)
Systech (Philip Morris Kazakhstan)
10.2019 - 08.2021
CRM AND TARGET MARKET EXECUTIVE
Sulpak
07.2017 - 05.2019
BACHELOR OF MARKETING - BRAND MANAGEMENT
KIMEP University
HIGH SCHOOL DIPLOMA -
Haji Kemal High School
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