Kamila Alen

• Developing and implementing strategic marketing plans, resulting in increase in brand awareness, work with data and analysis.
• Managing and coordinating cross-functional teams to achieve business objectives.
• Working closely with all departments within the company to ensure marketing strategies aligned with overall company goals (OKRs).
• Collaborating with sales team (BD team who works directly with banks) to drive revenue growth.
• Managing and optimizing marketing budget, achieving maximum ROI.
• Leading digital marketing campaigns in collaboration with agency (incl influensers and TikTok as a new platform)

• Managing relationships with 6 different agencies, coordinating campaigns, setting expectations, and ensuring deliverables were met on time and within budget.
• Initiating sponsorship projects, successfully securing partnerships and funding, and managing the execution of sponsored events (for mass and affluent segments)
• Collaborating with banks, developing co-marketing strategies that increased product uptake and customer engagement.

• Marketing strategy development in Kazakhstan, Planning Marketing and PR campaigns Budget controller
• Responsible for development and execution of integrated marketing communications plans and related budgets
• Plan, implement and evaluate marketing and PR campaigns (TV, radio, print, outdoor & digital)
• Brand Guardian
• Developing media relation strategies in line with individual company objectives
• Supporting sales and account management, providing tools for successful sales growth;
• Managing corporate and packaged brands, with experiential understanding of both B2B and B2C marketing;
• As well as internal and external communications, including social media, PR, and community engagement.
• successfully built and managed a diverse network of influencers and ambassadors, which significantly enhanced our company's outreach and brand visibility. I also developed and implemented robust tracking measures to evaluate their contribution to the company's revenue. This strategic initiative led to a noticeable increase in our overall income, demonstrating the effectiveness of our influencer marketing efforts.

• Engaged with students and provided feedback.
• Monitored, assessed and marked students work
• Cultivated critical thinking skills through challenging assignments that required analysis, synthesis, and evaluation of information from various sources.
• Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
• Selected and designed owned lesson plans and curriculum to meet academic objectives.
• Prepared daily classes with interesting lectures and final exam based on real cases and companies

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• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• Worked with graphic designers and writers to establish theme and tone for content.
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within the all departments

• Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
• Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
• Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.
• Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
• Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
• Manged and mentored junior team members (4 account managers), fostering a collaborative environment that encouraged professional growth.
• Reviewed competitor offerings to inform strategic planning efforts and ensure differentiation in crowded markets.
• Increased client satisfaction by effectively managing account teams and delivering exceptional service.
• Implemented creative solutions for complex client challenges, resulting in increased customer satisfaction ratings.

Key clients - RG brands, Mondelez, P&G, L'oreal

• Built and maintained strong client relationships to drive business growth.
• Strengthened client relationships through regular communication and effective problemsolving.
• Created sales forecasts to target daily, monthly and yearly objectives.
• Delivered exceptional customer service by resolving client concerns quickly and efficiently.
• Developed and delivered presentations to key customers to position products and services.
• Established strong rapport with clients by consistently exceeding their expectations in quality and service delivery.
• Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
• Maintained a high level of industry knowledge by attending relevant conferences, seminars, and workshops, contributing to the development of innovative solutions for clients.
• Managed and coordinated all campaigns for clients: digital, BTL/ATL, PR, SMM, events and creative projects in the frame of annual IMC

Key clients - Mondelez (Carte Noire, Belvita, Jacobs brands), Nestle Food Kazakhstan (Fitness Nestle brand), P&G (Gilette, Pantene, Always), L'Oreal (Maybelline, L'oreal, Garnier)

Carlsberg Kazakhstan, Crocs, Mary Kay, Ramada Hotel.

• Gained understanding of goals, objectives and processes to meet client business needs.
• Conducted integrated sales presentations to illustrate value of product or service and tailor call-to-action.
• Researched competitive landscape and emerging technologies to position brand in global marketplace.
• Analyzed data from various sources to create insightful reports for management review, aiding strategic decision-making processes.
• Developed strong relationships with clients, resulting in increased account retention.
• Coordinated closely with client's marketing department on promotional initiatives targeted at existing client base for upselling opportunities.
• Participated in regular meetings with team members to discuss strategies for account growth and improvement.
• Assisted in proposal development process, crafting compelling pitches that secured new business opportunities.
• Monitored industry trends and clients competitor activities, adjusting sales strategies accordingly for optimal results.
• Assisted in the creation of sales presentations, showcasing the company''s products and services effectively.
• Supported senior Account Executives in managing complex accounts, gaining valuable industry insights and expertise.
• Coordination all the procceses with production companies - BTL for events, photo/video/processes
• Budgeting activities Events planning
• Part-time SMM Facebook, VK, Instagram (content development)
• Organizations of PR Events