I play basketball, tennis, swim (if I can find sea), woodworking (relaxation and creating something makes me so happy), watching documentaries, listening to music from vinyl,
Gökçe URAZ
Commercial (Marketing & Sales)
Almaty,ALA
Summary
More than 15 years in Marketing & Sales, have received a new role to manage and grow a business in Kazakhstan. Always have an ambition and passion to work. Love to win, learn from mistakes and more over have fun! I love giving my experience to the people I work with and also love seeing them happy and satisfied to work with me. Goal is to be satisfied at the workplace and work with passion. Specialties: Brand Creation, forming marketing strategies and plans, branding and identity, sponsorship and event management, have experience in CIS region, involved in beer sector mainly, trade outlets branding, management and as well innovative solutions.
Overview
4
4
Languages
2
2
years of post-secondary education
25
25
years of professional experience
Work History
Head of Kazakhstan Operations
Geovision Group
Almaty
01.2016 - Current
- Conducting research mainly on FMCG sector in terms of the market,
- Consultancy on marketing and sales,
- Advisory position to FMCG companies,
- Running the business and finding new customers,
- Network, strategy, planning and managing the partners.
Marketing Director
Efes Kazakhstan
Almaty
01.2011 - 01.2016
- Have launched and created numerous brands (7) in a year period in order to enlarge the portfolio,
- Not only created the logo and the brand but also have done the marketing plan, volume estimation, channels where to be sold, marketing activities, in store activation plans, etc... Bremen and Slavna Pivnice being the most successful, (
- Have created the pub concept for Karagandinskoe and Efes Pilsener, also have opened up Kozlovna in Almaty,.
- Besides creation of 7 brands I also was responsible of 8 brands in Efes Kazakhstan portfolio (Efes Pilsener, Karagandinskoe, Zhigulevskoe, Amsterdam Navigator, Kozel, Peroni, Lyubitelskoe, New Brand).
- To manage the brand plans, to set strategies, to use the most effective tools in order to achieve targeted volumes with low budgeting,.
- To create the communication platform in order to reach the target audience,.
- To build brand values in order to be consistent.
SABMiller Integration Manager
Efes Beer Group
Almaty
01.2010 - 01.2011
- To integrate the portfolio of SABMiller to Efes Kazakhstan.
- To integrate the operation of SABMiller to Efes Kazakhstan.
- To resolve the procedure of the employees of SABMiller and to integrate the sales force to Efes Kazakhstan.
- To handle the assets of SABMiller and as well to pass it to Efes Kazakhstan account.
Channel Marketing Manager
Efes Beer Group
Istanbul
01.2008 - 01.2010
- To increase the sales of the company at the operating country (Russia, Kazakhstan, Moldova and Georgia) channels (On, Off & K/A) where our product is sold,.
- To improve point of sales materials in order to grab the attention of the consumer,.
- To improve the structural way of distribution and management at our operating countries,.
- To develop alternative channels at the operating countries in order to gain extra volume,.
- To find out challenging merchandising materials and to adopt these merchandising materials to the sales channels in order to gain sales growth.
International Key Account Manager
Efes Beer Group
Istanbul
01.2007 - 01.2008
- To fulfill the yearly sales volume budget,.
- To list our product at the key accounts,.
- To perform in store activities in order to achieve the desired sales,.
- To plan the yearly marketing budget and the sales figures.
Brand Manager
Efes Turkey Beer Operations
Istanbul
01.2006 - 01.2007
- To manage marketing plans and activities,.
- To initiate activities to the sales points in order to increase the sales,.
- To advertise the product to the consumer in all possible ways.
Sports Communications Manager
Turkish Beer Opeations, Pilsen
Efes
01.2002 - 01.2006
- To handle the sponsorships of the Turkish National Football Team, Fenerbahçe and Efes Pilsen Basketball Club,.
- To organize events or sponsorships in which our company will benefit from, (Efes Pilsen Cup – Football, Efes Pilsen Istanbul World Cup – Basketball, Basketball Training for Kids).
- To get the best visibility of our name and or logo on media out of these events,.
- To present output reports about the events to the management.
Marketing Specialist
Efes Turkey Beer Operations
Istanbul
01.1999 - 01.2002
- To travel to the designated places and gather information (sales) from the market about our position in that region,.
- To prepare a report to the top management about our market share,.
- To prepare different reports about the developments in our market,.
- To brainstorm in order to find interesting marketing strategies.
Logistics Manager
Kolbenschmidt, Istanbul
01.1997 - 01.1999
- To receive the orders from our customers and pass it on to the factories in Germany and Turkey, and to distribute the desired goods to our customers.
- To plan the distribution channel for our customers.
- To prepare financial reports for the company and to represent these to the top management.
Intern
Betafood S.A.
Belgium
01.1996 - 01.1997
- Betafood S.A., Brussels).
- To look after the insurance policies of the exported goods.
Education
Bachelor's - Business and Administration
University Of Maryland
Brussels, Belgium 01.1994 - 01.1996
Skills
Microsoft Applications (Word, Excel, Powerpoint)undefined
Accomplishments
Forming up a newly purchased brewery marketing department in Georgia.
Forming up a cheerleader team for the first time for Anadolu Efes Basketball Team,
Creating numerous brands of Beer in three countries (Georgia, Kazakhstan and Turkey), Draft Beer in Georgia 3 years in a row was the best seller,
Managing more than 200 people in the field for different projects within Geovision Group and for 5 years keeping customers happy and satisfied with the work performed,
Giving lectures in different platforms to the newly graduates in Turkey in terms of marketing initiatives and Marketing 101,
Forming up an office of a Turkish company in Turkey, finding clients, selling projects and for 5 years keeping the company on a profitable level (except Covid environment),
Concluding numerous sponsorship deals with different clubs in different disciplines (Football, Basketball and Rugby)
Creation of custom pubs for brands especially in Kazakhstan,
Interests
Timeline
Head of Kazakhstan Operations
Geovision Group
01.2016 - Current
Marketing Director
Efes Kazakhstan
01.2011 - 01.2016
SABMiller Integration Manager
Efes Beer Group
01.2010 - 01.2011
Channel Marketing Manager
Efes Beer Group
01.2008 - 01.2010
International Key Account Manager
Efes Beer Group
01.2007 - 01.2008
Brand Manager
Efes Turkey Beer Operations
01.2006 - 01.2007
Sports Communications Manager
Turkish Beer Opeations, Pilsen
01.2002 - 01.2006
Marketing Specialist
Efes Turkey Beer Operations
01.1999 - 01.2002
Logistics Manager
Kolbenschmidt, Istanbul
01.1997 - 01.1999
Intern
Betafood S.A.
01.1996 - 01.1997
Bachelor's - Business and Administration
University Of Maryland
01.1994 - 01.1996
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