Ayauly Anuarbekova
Astana,Kazakhstan
Summary
Dynamic leader with a proven track record at Nazarbayev University, adept in project management and cross-functional team leadership. Spearheaded IT innovations, achieving significant service optimizations. Excelled in staff development and vendor management, driving a 9% YoY revenue growth. Skilled in fostering organizational development and solving complex problems through effective change management.
Overview
16
16
years of professional experience
Work History
Director of Customer IT Service
Nazarbayev University
Astana
06.2020 - Current
- Develops and implements strategic plans and goals of the technical support service following business needs;
- Analyzes and evaluates the effectiveness and efficiency of the work of IT department departments using the system of accounting and registration of appeals (ITSM)
- Monitors incidents and important events in the system of accounting and registration of appeals (ITSM system) for subsequent analysis and development of proactive measures to reduce downtime and reduce work disruptions
- Controls timely and high-quality execution of requests by all IT services following the accepted SLA/OLA
- Manages internal and external Knowledge Base;
- Participates in the management of projects related to IT and the introduction of new technologies Initiates the introduction of new technologies, including artificial intelligence (AI), to provide uninterrupted 24/7 support to end users on basic issues;
- Initiates and actively cooperates with other offices in the IT department within the framework of projects related to the introduction of new technologies and systems
- Participates in the organization of testing of new technologies and tools, as well as assesses their applicability for scientific, academic, and operational activities
- Adds, changes the categories of IT services in the ticketing system, according to the IS provided by the department for faculty, students, researchers and administrative staff
- Initiates and controls project tasks to optimize business processes for the provision of information technology (IT) services, using project management tools such as Microsoft Project, Asana, Jira, and others
- Conducts continuous market analysis and search for new solutions in the field of information technology, and applies the information obtained to improve the quality of services provided for education and scientific research
Channel Development Manager
Kcell JSC
Almaty
08.2018 - 07.2019
- Conducting stand up meetings (daily Scrum) with B2C team with IT, B2B digital team and Budgeting team
- Facilitate discussion, decision making, and conflict resolution
- Measuring the velocity and effectiveness of teams on Scrum board and burndown chart
- Assist with internal and external communication, improve transparency and radiate information
- Support the Product Owner with respect to grooming and maintaining the product backlog
- Provide all support to the team using a servant leadership style whenever possible and leading by example
- Encourage and implement the strategy of sales channels development (31 Kcell retail, 323 service distribution partners and around 8K multy-brand)
- Accurately forecasts annual, quarterly and monthly revenue streams
- Manage current product lines (smartphones, contract phones, sim-cards) - supply, inventory, pricing, margin control, relations, building sales strategies with 16 regions
- Defines the methodology for maintaining stock, pricing policy, promo initiatives for B2C with distribution partners-is responsible for implementing the methodology
- Defenses short-term initiatives and long- term motivation programs for B2B clients
- Established clear and flexible organizational process in device management
- Developed the procedures in relation to budgeting, purchasing and logistic processes
- Coordinates proper company resources to ensure efficient and stable sales process
- 2% YoY market share increase due to back margin negotiations with vendors
- Organized the successful launches related to new product lines in Apple and and other vendors (IPhone XS, XR and etc.) in telecom retail
- 30% optimization of SKUs in retail with 9% YoY revenue growth
Manager of Procurement// Scrum Master in Retail Transformation
Kcell JSC
Almaty
02.2015 - 07.2018
- Organizing 2-4 weeks sprints, carrying out daily Scrums and conference calls to improve the team's efficiency, improve the internal climate and interaction though four main SM functions
- Leading the activities to increase the velocity of team members, close cooperation with product owner, task maintenance in task track (Kcell sharepoint tool)
- Reporting on the performance of the team, analysis of the work and eliminating Scrum buts on retrospective sessions, demo of increments
- Actively participated in developing the purchasing policies and procedures (hand book PR-RFQ-CM-PO)
- Lead, develop and execute of RFPs/RFIs using the SAP
- Composting purchasing quarter plan and control proper utilization budget (89%)
- Execute and coordinate due diligence processes with Stockholm HQ
- Accurate execution of KPIs for Gold + Silver savings with a TCO mindset for the spend category => achievement in EBITDA
- Optimization processes in the leading time
- SLA 91%
- Building internal customer-centric approach
- NPS-8.24
- Triple sim-card (2FF, 3FF, 4FF) format was defended and launch
- 37,6% saving in simcard RFP by combining volume of 5 countries (Telia branches)
CRM//Head of Branding
Metro Cash and Carry
02.2009 - 04.2013
- Develop and implement marketing strategy in line with long-term goals and mission of the international company with respect to the local market
- Established distribution networks for goods in stores and online shops (generated 20% of total sales)
- Preparation and control of systematic implementation of the annual marketing calendar of events
- Assessment of their effectiveness, and market analysis of the competitive environment , the market and trends
- Prepare and maintain annual marketing budget is drawn up on the basis of the goals and objectives
- Develop and implement marketing tools such as direct marketing (corporate newspapers, emailing, SMS), ATL, BTL, PR, electronic communication channels (website, context and banner advertising, social media), as well as in-store (indoor) communication
- Working with the idea up to the implementation of promotions and marketing programs, loyalty programs
- Preparation customers' feedbacks and reports (ROI)
- Internal Marketing (work with the sales department and the department of HR)
- Develop plans to promote products and brands
- Marketing communications initiatives, including message development, media planning, content development strategy and creative concept development of the mass media, direct marketing campaigns, e-commerce and other marketing activities
- The organization and analysis of the results of marketing and customers' research
- The analysis and forecasting of consumer demand
- Creative and POS software of projects
- Event Management (design and organization of events and actions)
- Collect and analyze information on the retail /wholesale trade, promotions competing companies
- Organization of complex events involving all the (necessary) units to provide quality service to customers
- Manage (statement of goals and objectives as well as monitoring results, and etc.) team of a Coordinator of Direct Marketing, Business analyst, InStore Communication Specialist, E-marketing Coordinator, Designer and Photographer
Education
Quality Engineer -
Skillbox
09.2023
Agile Software Development -
University of Minnesota
01.2020
Master in Business Administration (MBA) - Business Administration, Management and Operations
Maastricht School of Management
01.2009
Master of Science - MS - International Business Management
Al-Farabi Kazakh National University Higher School of Medicine
01.2003
Skills
- Staff development
- Coaching and mentoring
- Organizational development
- Project management
- Industry knowledge
- Change management
- Contract and vendor management
- Problem-solving
- Cross-functional team leadership
Websites
Languages
- Kazakh, Native or Bilingual
- English, Professional Working
- Arabic, Basic
- Turkish, Basic
- Russian, Full Professional
Timeline
Director of Customer IT Service
Nazarbayev University
06.2020 - Current
Channel Development Manager
Kcell JSC
08.2018 - 07.2019
Manager of Procurement// Scrum Master in Retail Transformation
Kcell JSC
02.2015 - 07.2018
CRM//Head of Branding
Metro Cash and Carry
02.2009 - 04.2013
Quality Engineer -
Skillbox
Agile Software Development -
University of Minnesota
Master in Business Administration (MBA) - Business Administration, Management and Operations
Maastricht School of Management
Master of Science - MS - International Business Management
Al-Farabi Kazakh National University Higher School of Medicine
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