Assem Amirgaliy
Brand Manager
Almaty
Summary
Results-driven marketing specialist with over 3 years of experience in the FMCG industry across Central Asian region. Proven expertise in executing strategic initiatives, adept at managing the entire project life cycle. Demonstrated success in implementing over 10 impactful projects within the last two years, showcasing a commitment to purposeful and effective marketing solutions.
Overview
7
7
years of professional experience
1
1
Language
Work History
Agile Brand Associate
JTI Kazakhstan
08.2021 - Current
- Launch of 5-month activation and development of an eye-catching Winston smoking zone at Shymbulak, the largest ski resort in Central Asia, and consumer-centric mechanics that resulted in exceeding +4% vs KPI of total contacts
- Creation and introduction new product launches, rejuvenations & limited-edition products to Central Asian markets
- Leading of event activations for Richmond & Winston brands and developing of striking smoking zone design and attractive consumer mechanics, resulting in the surpassing of KPIs (103% vs set KPI)
- Conducted market research to identify trends and areas for improvement, post-launch analysis to evaluate launch effectiveness
- OTC (Оne Time Cost) budget management for Kazakhstan, Uzbekistan, Kyrgyzstan and Mongolia markets
Senior Marketing Executive
KOKETAI (frozen Foods)
07.2020 - 07.2021
- Conceived and executed a comprehensive brand identity strategy, overseeing the entire spectrum of naming, branding, logos, and positioning from conceptualization through successful implementation
- Integrated consumer analysis via telegram BOT, determining target audiences and market trends to drive strategic decision-making
- Orchestrated targeted campaigns tailored to specific demographics, optimizing brand visibility and engagement with the success rate of over 88%
- Conducted marketing campaign performance, leveraging key metrics to inform data-driven digital and trade marketing strategies resulting in an average ROI increase of 21%
- Collaborated with B2B partners to expand distribution channels into Horeca and Gas station sectors, diversifying market reach
- Negotiated and finalized 28 contracts with 40 sales points within one year, showcasing strong negotiation and business development skills
Graphic Designer
Invictus Fitness, "Lepim Varim" Restaurant Chain, "Shoreditch Astana" Restaurant, "A2" Supermarkets
11.2019 - 03.2020
- Created digital image files for use in digital and traditional printing methods
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs
- Cultivated mobile-friendly designs for variety of platforms
Geophysicist
GAS-KCO
06.2019 - 10.2019
- Decided on suitable seismic measurements and data processing techniques
Student Brand Ambassador
Burger King Kazakhstan
03.2017 - 06.2019
- Engaged, educated, and befriended guests to deliver amazing customer experience
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion
- Showed understanding of customer's personal choice and preferences when offering product advice
- Monitored customer preferences to determine focus of sales efforts
Education
Bachelor of Science - Geological And Earth Sciences
Satbayev University
04.2001 -
Skills
NPD & market introduction
Cross-functional collaboration
Participation in strategic planning
Analytical skills
Timeline
Agile Brand Associate
JTI Kazakhstan
08.2021 - Current
Senior Marketing Executive
KOKETAI (frozen Foods)
07.2020 - 07.2021
Graphic Designer
Invictus Fitness, "Lepim Varim" Restaurant Chain, "Shoreditch Astana" Restaurant, "A2" Supermarkets
11.2019 - 03.2020
Geophysicist
GAS-KCO
06.2019 - 10.2019
Student Brand Ambassador
Burger King Kazakhstan
03.2017 - 06.2019
Bachelor of Science - Geological And Earth Sciences
Satbayev University
04.2001 -