Alina Vorotilina

• Full management of the Vietnam travel product: tour creation, promotions implementation
• Building direct partnerships with airlines and DMCs, securing subsidies and discounts
• Market analysis and dynamic pricing for travel packages
• Coordination between sales, booking, and operations teams
• Annual budgeting and contracting strategy
• Hotel matrix development and competitiveness analysis

Key achievements:

• Achieved 105% of summer budget, 160% of winter plan
• Launched in-house DMC in Vietnam
• Strengthened hotel portfolio and became market leader for Vietnam
• Opened a new destination for Kazakhstan – Da Nang

• Full product lifecycle management from procurement to delivery
• Supplier sourcing, negotiation, contracting
• Improving commercial terms with vendors
• Pricing strategy: SRP control, motivation schemes, bonuses, and promotions
• Sales analytics, internal product matrix development
• 1C Enterprise reporting and automation (e.g. stock replenishment)
• B2B sales and own retail via e-commerce (Kaspi, Halyk, Jusan)

Key achievements:

• +30% profit margin growth
• Signed exclusive contracts with Xiaomi, Ninebot, Smartmi
• Positioned Deerma as the market leader in budget appliances
• Liquidated non-moving inventory and expanded assortment
• Became team lead for Xiaomi and sub-brands

• Managed sales, procurement, and logistics departments
• Developed annual sales plan and budget
• Participated in tenders
• Negotiated with key clients and suppliers

Key achievements:

• Won tender with AB InBev (largest glass bottle manufacturer in Russia)
• Improved supplier terms (e.g., payment deferrals, bonuses for volume targets) with Henkel, PPG, Handan
• Created automated raw materials purchasing report
• Reduced logistics costs by 10% through tendering transport services

• Market entry strategy for new plant in Tashkent (B2B segment)
• Built client database, conducted negotiations, signed LOIs after product tests
• Represented company at UZPACK 2021, QAZPACK 2021
• Implemented reporting systems across departments
• Trained new sales team

Key achievement:

• Successfully launched operations in Uzbekistan market (Tashkent)

• Managed LG brand zones in Kazakhstan, Uzbekistan, Mongolia
• Supervised production & repair of brand zones: design approval, contractor sourcing, compliance with brand guides
• Planned annual budgets for production and repairs

Key achievement:

• Installed Kazakhstan’s largest TV brand zone (Astana/Amman), after 2-year freeze

• Supervised order fulfillment – design approval, scheduling, quality control
• Business correspondence, commercial proposals, and contracts
• Participated in tenders (Coca-Cola, Heineken, AB InBev): pricing, volume planning, negotiations
• Market research and new client acquisition
• Participated in QAZPACK exhibition

Key achievements:

• Won Coca-Cola tender for Central Asia
• Entered Russian market via Heineken tender with regular large-volume deliveries