Alimzhan Kaiyrzhan

Development of digital products in the design system and product ecosystem of Tele2. Tele2 - provides mobile communication and data network services. Developed such services as movie tickets, music, Kazakh language training, and travel. Increased MAU and improved existing products
・Simplifying existing user flows
・Analyze competitors
・Improving the interaction experience
・Designed monetization plans
・Reviewing developments
・Prototyping and conducting research and studies

At 'Jusan Business,' a bank specializing in B2B services for small, medium, and businesses, I was responsible for the comprehensive management of all the bank's products. This encompassed accounts, loans, deposits, foreign economic activity, as well as payments and transfers in tenge.
Key Achievements:

- Optimized the payment creation process, enhancing its usage metrics.
- Accelerated the process of outgoing foreign currency payments from 3 hours to 2 minutes.
- Automated the foreign currency conversion and sales process.
- Achieved an active transactional client ratio of 77.5% (81,358 unique clients),.
- Improved the efficiency of international payments by 31%.
- Simplified and enhanced the confirmation process for incoming foreign currency transfers.

Throughout my tenure, I have been engaged in designing and conducting research on user behavior, encompassing a user base of over 3 million clients. Primary working focus was on B2C banking, where I have been engaged in service design, product usability, concept testing, and customer journey mapping. I also conducted UX audits and optimized interfaces to enhance the user experience.
Increased the number of card issuance applications: 148,443 applications in 2 months. After A/B testing, optimized the application form and increased conversion by 21%. Participated in creating a UI kit. Improved conversion metrics for the travel card and business card. Simplified the workflow for branch managers and reduced the response time for applications by 82%.

Designed the layout and functionality of responsive websites.
Optimized existing websites.
Created design systems in Figma.
Conducted research and competitor comparisons for clients, analyzed client input. Developed user personas, usage scenarios, sitemaps, and project logic. Collaborated with developers and SEO specialists. Created icons, illustrations, logos, banners, and other graphic elements. Developed concepts and selected references for clients. Prepared presentations for clients.