Summary
Overview
Work History
Education
Skills
Desired Position
Personal Information
Languages
Timeline
Generic
Adina Abdylla

Adina Abdylla

Almaty

Summary

Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.

Overview

4
4
years of professional experience

Work History

Brand Manager

OCEAN DIGITAL
12.2024 - 05.2025
  • Developed and implemented strategies to attract audiences and increase reach in social media.
  • Created a content plan taking into account trends, platform algorithms and target audience characteristics.
  • Analyzed content effectiveness, adjusted strategy based on metrics and audience interaction.
  • Built and developed the performers' personal brand, working on their unique image and positioning.
  • Developed the concept of visual style, selecting images and content stylistics.
  • Supervised the filming process: set tasks for the team, quality control of photo and video materials.
  • Selected references and trends to create in-demand content.
  • Negotiated and communicated with performers, shaping their content strategy.
  • Developed subscriber engagement tactics, used audience interaction mechanics.
  • Adapted content for different platforms, working with formats, selection of optimal publication time.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Senior Marketing Manager

OCEAN DIGITAL
09.2022 - 12.2024
  • Organized and managed lead generation processes, including prospecting and database replenishment for targeted assignments.
  • Executed and coordinated marketing campaigns in collaboration with project Executors.
  • Ensured quality control of advertising photo and video materials delivered by production teams.
  • Developed, negotiated, and finalized labor contracts in line with company policies and legal requirements.
  • Conducted business negotiations with partners and clients to strengthen and maintain long-term relationships.
  • Planned, launched, and oversaw new scripts and contests as strategic initiatives to enhance marketing presence on target platforms.
  • Developed customized budgets tailored to individual partner needs and goals.
  • Supervised brand presence and representation at local events involving bloggers and influencers.
  • Identified potential markets to capitalize on underserved areas.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.

Copywriter

Kost Marketing
12.2020 - 03.2022
  • Created creative content for Instagram posts and website copy, including product descriptions for marketplaces and promotional advertising texts.
  • Rewrote and adapted existing content to better align with the target audience’s tone, style, and expectations.
  • Proofread and edited texts for spelling, grammar, and overall literacy to ensure high-quality, polished content.
  • Researched industry trends and customer preferences to inform copywriting efforts.
  • Formatted copy to align with project-specific guidelines.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Created content for websites and online publications.

PR and Advertising Manager

ТОО "Bloomzed"
12.2020 - 03.2022
  • Analyzed the company’s online presence and conducted competitive analysis to develop effective promotion strategies.
  • Created original content and adapted PR materials through rewriting and localization for various languages and platforms.
  • Researched and gathered information online to support decision-making and strengthen information campaigns.
  • Participated in sprints and brainstorming sessions to generate ideas and optimize ongoing projects.
  • Organized and hosted live broadcasts on YouTube and Instagram to increase audience engagement and brand visibility.
  • Collected performance data on each promotion to better plan future events.
  • Developed campaigns, led design, and tracked results.
  • Collaborated with media representatives to optimize coverage of company news.
  • Monitored product development and audience response to adapt marketing and promotion campaigns accordingly.

Education

Master of Science - Business, marketing and economics, Digital Marketing

University of Exeter
United Kingdom
01.2024

Bachelor of Arts - Public Relationship

Al-Farabi Kazakh National University
Almaty, Kazakhstan
01.2022

No Degree - Cursera. University of California

The Strategy of Content Marketing
01.2021

Skills

  • Market analysis
  • Analytical skills
  • Campaign planning
  • Partnership building
  • Creative direction
  • Business communication and negotiation skills
  • Project management and online events launching
  • Marketing communications
  • Influence marketing
  • Business correspondence
  • Writing texts

Desired Position

Marketing and PR Manager

Personal Information

  • Age: 24
  • Relocation: Not willing to relocate, open to rare business trips
  • Citizenship: Kazakhstan
  • Date of Birth: 07/17/00
  • Gender: Female
  • Work Permit: Kazakhstan

Languages

English
Advanced (C1)
Russian
Bilingual or Proficient (C2)
Kazakh
Bilingual or Proficient (C2)

Timeline

Brand Manager

OCEAN DIGITAL
12.2024 - 05.2025

Senior Marketing Manager

OCEAN DIGITAL
09.2022 - 12.2024

Copywriter

Kost Marketing
12.2020 - 03.2022

PR and Advertising Manager

ТОО "Bloomzed"
12.2020 - 03.2022

Master of Science - Business, marketing and economics, Digital Marketing

University of Exeter

Bachelor of Arts - Public Relationship

Al-Farabi Kazakh National University

No Degree - Cursera. University of California

The Strategy of Content Marketing

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Adina Abdylla